Hello! My name is Daniel and I'm a UX, UI and product designer with over 10 years hands-on experience. I strive to create great user-centric experiences on web, mobile, native iOS & Android. I work intimately with teams and stakeholders to deliver products with both the user and business goals in the crosshairs.

 
 
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Skills

  • User Experience

  • Interaction Design

  • Interface + Visual Design

  • End-to-End Design Execution

  • Rapid Prototyping

  • User Testing + Analysis

  • Information Architecture

  • Brand + Interaction Guidelines

  • Responsive Design

  • Mobile App Design (iOS + Android)

  • Logo + Icon Design

  • Requirement Gathering

  • Agile Methodologies + JIRA

  • Digital Photography + Imaging

  • Digital Audio + Video + Motion Graphics

Software

  • Adobe Creative Cloud (Photoshop, Illustrator, AfterEffects, InDesign, Lightroom)

  • Sketch App

  • Coda

  • Invision

  • Pixate

  • Omnigraffle

  • Sublime Text

  • Microsoft Office

  • Google G-Suite

 

LEAD PRODUCT DESIGNER

UBER | June 2019–July 2020 | San Francisco & Palo Alto, California

  • Led designs on the Uber’s Money Team for Risk, Compliance and Identity.

  • Led a team of 4 across 3 continents. Catalyst between Risk product, Risk engineering, and the design organization.

  • Created a product and line-of-business agnostic KYC (Know Your Customer) solution that scales globally to regional compliance regulations. Built a payment method verification system utilizing micro-deposits. Designed an experience around using positive Risk indicators to flag users as trusted. As a trusted user, if you encounter a payment type error such as an expired credit card, we can allow you to complete your ride/Eats order before having to fix the payment type. Implemented cross-team tools and processes (Figma, Coda, Google G-Suite) that facilitated better communication and collaboration which was adopted by the entire Money team.

LEAD UX DESIGNER

BitGo, Inc. | March 2018–June 2019 | Palo Alto, California

BitGo is the leader in digital asset financial services, providing institutional investors and crypto platforms with liquidity, custody, and security.

  • Product and UX design for wallets, cold storage and trading platforms.

  • Web design including homepage designs, template systems for Case Studies and Product Details.

  • Established branding patterns and systems across the marketing team.

  • Designed supporting collateral for year-round blockchain conferences including booth artwork.

  • Designed printed collateral for product marketing, conferences and internal programs.

  • Produced internal swag such as branded apparel and pins.

  • Supported social network programs on Twitter, LinkedIn, and the BitGo blog

LEAD PRODUCT DESIGNER

Zently | May 2018–November 2018 | Redwood City, California

Zently is a consumer platform, delivered through native mobile and web apps, that creates seamless communication between tenants and landlords. As the lead designer, I helped Zently develop key products that allowed landlords find, screen and fill their rental properties.

  •  Improved native iOS and Android apps with new payment setup flow, on-boarding and first time experience.

  • Introduced new products that enable property listings, application submission, and applicant screening report.

  • Designed unique user-friendly dashboards for landlords and renters.

  • Marketing material including email template and in-app advertisements

sabbatical (aka, lived life a little…)

March 2017–January 2018 

  • Traveled to Spain, France, Monaco, Canada, Portland, Arizona (twice), & the Tahoe wilderness.

Lead UX/UI PRODUCT Designer

FICO | November 2013–March 2017 | San Jose, California

  • Principal designer on multiple major products including an iOS app, FICO Score Simulator tool, myFICO’s first Identity-monitoring and Transaction-monitoring product.

  • Led high-visibility projects across our responsive web applications, Android, and iOS platforms utilizing best practices and proven usability methodologies.

  • Discovery and ideation through sketching, wireframing, and prototyping.

  • Developed navigable prototypes and performed qualitative and quantitate user testing both online and in-person.

  • Prepared production-ready deliverables such as polished designs, user flows, prototypes, and design specification documentation.

  • Collaborated directly with C-Level Executives, Directors, Managers, Engineers and Quality Assurance.

Web, Marketing & Interaction Designer

FICO | November 2010–November 2013 | San Jose & San Rafael, California

  • Complete redesign of our website — including product pages that drive conversion, goals/education pages that are informative and inspirational, and eye-catching home pages.

  • Championed designs for direct and indirect marketing campaigns including 100+ direct marketing emails and 50+ blogs.

  • Developed profit-increasing animated banner campaigns for affiliate and marketing channels

  • Collaborated directly with C-Level Executives, Directors, Managers, Engineers and Quality Assurance.

  • Designed engaging entry pages for Search Engine Marketing (SEM) strategy.

  • Integrated revenue-generating tools for a seamless and intuitive experience.

New Media & Interaction Designer

Interactive Habitat | June 2007–November 2010 | San Jose, California

  • Concepting and production of a wide array of digital and traditional media.

  • Storyboarded & wireframe websites, microsite and UI concepts.

  • Identity and brand conceptualization, design and implementation throughout multi-media.

  • Interactive Flash production and scripting.

  • Drupal (Content Management System - CMS) design, template creation, installation, setup and maintenance.

  • Video and motion graphics production on product demos, promotional videos and banners.

  • Worked directly with clients, including Plantronics, Every Man Jack, & Cloud.com

Digital Photo Restoration Technician

PhotoTLC | September 2004–January 2005 | Novato, California

Administrative Analyst Specialist : Bursar’s Office

San Francisco State University | June 2002–July 2003 | San Francisco, California

EDUCATION & AWARDS

Academy of Art University
San Francisco, California
Bachelor of Fine Arts degree in Computer Arts with an emphasis in New Media | Coursework in Graphic Design and Digital Production Techniques. President's Honors List with 4.0 GPA 

Santa Rosa Junior College
Santa Rosa, California
Associates of Arts degree in Computer Science

AAU Spring Show
Awarded Best in Show for Campaign Design. Finalist for Motion Graphics and Digital Photography. 9 additional works exhibited.